Meet Jamie Wake: Champion of the LGBT+ Community and Founder of Wide Awake Holidays

March 6, 2025


Hello, I’m Jamie Wake, a very proud member of the LGBT+ community and incidentally the founder of Wide Awake Holidays. Professionally, I entered the travel industry when I first left school completing an NVQ Level 2 in Travel Services and World Wide Fares and Ticketing, and then taking a train from South Sheen in West London to Eltham every day for my first job as a travel agent which cost more me more in travel than I actually earned! On a personal level, my journey to get where I am today has been anything but conventional (drag queen to leatherman anyone?), shaped by personal experiences and a deep commitment to fostering inclusivity and connection within our community.

Jamie Wake - Founder of Wide Awake Holidays

My introduction to drag was serendipitous. Trained as an actor, I was once persuaded to don drag for a performance. The response was overwhelming—audiences were captivated, particularly by my legs! Embracing this newfound persona, I began performing as ‘Sue Panover.’ The name itself was born from a candid moment with friends, where, amidst complaints about my workload, I jested about being a ‘dying star,’ akin to a supernova. Laughter ensued, and thus, ‘Sue Panover’ was christened.

Over time, my drag persona evolved beyond performance; it became a platform for activism. I aimed to challenge stereotypes and advocate for greater representation and acceptance within the community.

The leather community intrigued me for years, but it took considerable courage to immerse myself fully. My affection for leather was longstanding, yet attending leather social events felt daunting. However, embracing this aspect of my identity led to profound personal growth and a deeper understanding of the diverse facets within our community.

Crowning Moments: Mr. Leather UK

In 2016, shortly after the untimely passing of my husband, I decided to honor his memory by competing in the Mr. Leather UK competition. He had once quipped about me being ‘hunk of the week’ in a magazine, joking that I might as well run for the title. Motivated by love and remembrance, I entered and secured the runner-up position. The following year, I returned and clinched the title. My victory sparked debate, with some questioning my masculinity. I viewed this as an opportunity to demonstrate that the leather community is inclusive, embracing individuals from all walks of life.

Building Community Connections

Believing in the power of community, I served as the CEO of Club F.O.D, a charity dedicated to preventing and reducing social isolation within the LGBT+ community. I was also asked to help organise and host events like the Worldfetish Show Contest, which began during the lockdown to bring people together. These experiences reinforced my commitment to fostering environments where everyone feels valued and connected.

My mantra, “Dare to be Different, Be happy in the Skin you’re in, and even though Leather may be on the outside, it’s the Leatherman on the inside that counts,” encapsulates my belief that true worth lies within. It’s a reminder to look beyond external appearances and embrace the diversity that makes us unique.

The year I held the Mr. Leather UK title was transformative. Despite my inherent shyness and social anxiety, the role propelled me into new experiences and global connections. It was less about personal glory and more about representing our community and challenging preconceived notions. This journey also inspired the creation of Club F.O.D , aiming to provide safe spaces for those who might feel marginalized.

Now residing in the serene Welsh Valleys, life has taken on a quieter pace. However, my dedication to the community remains steadfast. I’m committed to expanding Torfaen Pride , an event that celebrates the rich diversity of our region’s LGBT+ residents. Additionally, I’m excited about growing Wide Awake Holidays, ensuring that our travel experiences continue to be inclusive and enriching for all.

At Wide Awake Holidays, we understand that being ‘gay friendly’ isn’t always enough. As a gay-owned company deeply embedded in the LGBT+ community, we offer personalised travel services tailored to your unique needs. With access to a wide range of suppliers and tour operators, we’re here to craft holidays that resonate with your experiences and aspirations.

Ready to embark on your next adventure? .

At Wide Awake Holidays, we believe in crafting experiences that truly resonate with the LGBT+ community. As a gay-owned company, we offer personalised travel services tailored to your unique needs. Contact us today at 01495 400 947 or use our contact form to start planning your next unforgettable journey.


Some of our Latest Offers

Discover our latest hand-picked travel offers below – automatically updated and inspired by the destinations featured in this blog.


Gay-friendly getaways: why the right hotel matters
By Jamie Wake September 12, 2025
Gay-friendly getaways give you safety, respect, and joy. Find out how a hotel can make your next holiday truly inclusive
London Gaycations: 10 Best LGBTQ+ Friendly Hotels in London
By Jamie Wake September 11, 2025
London Gaycations made easy: top 10 LGBTQ+ friendly hotels for safe, stylish, and inclusive stays in the capital.
LGBT Food Festivals 2025 – Best Global Culinary Pride
By Jamie Wake September 10, 2025
LGBT Food Festivals, queer travel, culinary festivals, inclusive holidays, gay-owned travel company, Tailor-made LGBT holidays
Gay City Breaks: Your Guide to LGBT+ Friendly Hotels
By Jamie Wake September 9, 2025
Gay City Breaks with inclusive hotels worldwide. Discover safe, stylish, and welcoming LGBT+ stays planned with full protection by Wide Awake Holidays.
Gay Holidays to Europe: 5 LGBT+ Friendly Hotels to Book
By Jamie Wake September 8, 2025
Discover 5 top hotels for unforgettable gay holidays to Europe. Inclusive stays, expert booking support, and full travel protection from Wide Awake Holidays.
Gay Heritage Holidays – Celebrate LGBTQ+ History Abroad
By Jamie Wake September 7, 2025
Gay Heritage Holidays let you explore LGBTQ+ culture, history, and pride worldwide with tailor-made trips from Wide Awake Holidays.
LGBT+ Travel Experience: 10 Must-Try Global Journeys
By Jamie Wake September 6, 2025
LGBT+ Travel Experience ideas that inspire. 10 essential journeys—from Pride to cruises—designed for safety, joy, and unforgettable adventure.
LGBT+ Travel Trends 2025: Top Five Key Insights
September 5, 2025
LGBT+ Travel Trends for 2025 showcase inclusive destinations, wellness, sustainability, family travel, and tailored luxury.
LGBT+ Family Travel Tips & Inspiration for Safer Inclusive Holidays
By Jamie Wake September 4, 2025
LGBT+ Family Travel made safe, joyful and inclusive. Find tips, destinations and protections for your next tailor-made family holiday.
Gay-Friendly Resorts in Europe: Your Ultimate Guide
By Jamie Wake September 2, 2025
Gay-friendly resorts in Europe guide: discover inclusive resorts, exclusive gay escapes, and protective services from Wide Awake Holidays.”
Show More